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Book development

Adjusting layout and micro detail

Micro detailing of the poster, I have re photographed the a and z to make them more vibrant and alive. I have started playing with vines to show the process more where as previous posters just had a direct arrow 

Chronological order of posters

Looking at the essence of my conference I have move from the abstract idea of originality and how ideas are recycled to just ideation its self and the process

Looking the process of ideation and connection etc. Trying to add design elements

My first aesthetic idea was ink and using ink drops as a signal of gravity and showing direction emphasising the rotation. The idea behind a - z is to show unique ideas come by looking in not straightforward thinking

Next solution

Ive started experimenting more with transparency. The idea is to portray how you can draw different inspiration from one setting. I intend for it to encourage seeing things in a different light.

I change the title to perception however it was suggested that ideation would be a better word to use.

The poser was interpreted as blocking ideas rather than giving freedom to create new ones. 

The essence of my poster is to show what you see already but encourage to see it in a different way.

Interim

The posters I presented for interim

The visual solution for the first poser wasn't very understandable and didn't communicate transparency and reflection so many people questioned it. 

Another problem that arose was the title. People didn't understand what it would be about.

For me the next steps would be coming up with a new title and visually communicating the ideas around actively creating original ideas as my conference is about idea generation.

 

Experimenting with materials

Ive been looking at reflections and transparency to get an idea of how they behave. I used moulding past to create a 3d fragmented pieces. The idea is that the will pick up on different imagery compared with a direct reflection (image 2 comparison)